Branding and graphic design
2024
I developed this identity around the belief that meaningful connections are made around the table. While food naturally brings people together, a thoughtfully curated table setting elevates the experience and creates space for genuine moments of connection. The typography is designed to reflect this idea, becoming an integral part of DIYOURTABLE’s story and visual language.
The visual identity mirrors Diyourtable’s core belief: bringing people together around the table. In a world that is constantly accelerating; where everything demands our attention, notifications never stop, and we are expected to be available at all times.
Subtle illustrations form an integral part of the visual identity, adding warmth and personality to the brand. Applied across thank-you notes and personal cards, they evoke the feeling of hand-drawn sketches made by the founders themselves. Combined with the handwritten note included in every order, these details reinforce Diyourtable’s highly personal approach and attention to meaningful connection.
Inspired by the idea of a table setting, the letterforms act as individual elements within a larger composition. Their positions are not fixed, allowing them to shift and interact with one another. This dynamic approach carries through the entire brand identity, resulting in a recognisable visual language that balances playfulness with professionalism.