Commissioned by and created in collaboration with DPG Media.
2024 - 2026
Puzzelfit is designed for anyone looking for smart relaxation and a way to challenge their mind. It is offered as a free extra for subscribers to dutch newspapers such as de Volkskrant, Trouw, Het Parool, and the AD.
For Puzzelfit, I developed a comprehensive illustration system that is applied across the app, website, and various digital touchpoints. The logo was designed within the same visual framework, ensuring consistency and strengthening brand recognition throughout the user experience.
The illustrations are characterised by playful compositions and a subtle interplay between abstraction and representation. Depending on the context, they either visualise the puzzle topic directly or interpret it in a more conceptual way, creating a visual language that feels both engaging and intelligent.
The illustration style is built around a consistent visual framework. Geometric blocks form the foundation of each composition, creating a subtle sense of depth and dimension. A restrained colour palette keeps the visuals calm and approachable, while Puzzelfit’s signature green draws attention to key elements.
Playful details and visual nods to the subject matter are woven into every illustration, adding personality and creating moments of recognition that make the work engaging for a wide audience.