Branding and graphic design
2024
I approached this assignment on behalf of RAUWcc.
The identity combines a wordmark with a distinctive symbol. The abstract ‘S’, built from interconnected squares, reflects both collaboration and the digital nature of modern logistics. Its subtle upward gradient adds a sense of momentum and growth, creating a mark that feels both dynamic and forward-looking.
Connection and cohesion take center stage, expressed through the interlinking of various elements within the wordmark. A logistical connector is tailored for each individual wordmark. Rounded corners lend a softer feel, while the distinctive typography amplifies the logo.
Syne serves as the primary typeface and is used for headlines, titles, and key accents throughout the identity. Its contemporary appearance and distinctive character reflect the forward-thinking nature of Secure Logistics, while providing a strong and recognisable visual voice.