Le Maude

About

Secure Logistics
Branding and graphic design
2024

I approached this assignment with great passion,
on behalf of RAUWcc. For Secure Logistics, I developed an identity within RAUWcc that brings all endorsed brands together under one cohesive system. This approach is rooted in the organization’s core: connecting controlled identity with fast and secure access. The visual mark and overall style express this connection and adapt seamlessly across each sub-brand.

Connection and cohesion take center stage, expressed through the interlinking of various elements within the wordmark. A logistical connector is tailored for each individual wordmark. Rounded corners lend a softer feel, while the distinctive typography amplifies the logo.

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©2022—’26

Le Maude